I waited for this meeting with a little apprehension. When you watch someone’s work from afar and really like it, and then have a chance to meet that someone in person, there is always that question in your head – will he or will he not …? Scott Schuman is. I warmed up to him instantly. He was calm, informative, inspiring and made us feel like we can make it too. Just what you need from an established name in the industry.
Here is a collection of tips for bloggers I noted down during Scott’s presentation at Art & Fashion Festival in Poznan:
1. KNOW what you want to achieve. Scott said he knew he was famous, just nobody else did. So he did everything it took to get where he wanted to be. He kept adjusting, he kept pursuing, he was being consistent.
2. LEARN how to learn. Teaching yourself is one of the greatest things that can help you in your career. He taught himself photography and the rest is … 1.5 million unique visitors a month. Impressive, huh?
3. TAKE advantage of every opportunity that is given to you. So often we forget that some things will not happen twice.
4. HAVE something to say. Scott believes the original bloggers started to blog, as they had a point of view and they wanted to share that point of view with other people. Just because some people have something to say, it doesn’t mean it’s interesting. True.
5. SIT on the ground, if there is no seat for you in the front row or the angle is not right and you’d get a better view from somewhere else. Be humble. It’s not all about the first row…
6. RESPECT your readers. Don’t talk down on them and don’t come from a high, intimidating place. Find a common ground for communicating with your followers.
7. PUSH. That is indeed a difference between us, Europeans, and the Americans. A lot of people are afraid of failing. Scott says – drop the fear. Don’t be afraid and don’t think about what others will say. Just do your thing.
8. STAY true to yourself. We learned that Mr Sartorialist looks at very few other blogs. He claims that if there is anything interesting happening, other people will let him know about it. I bet they will!
9. RELATE to others. It was reassuring to learn that Scott believed in his success from the start, based on the emotional response he was getting from his readers. If your emotions are sincere, people will buy into you.
10. CREATE something people want to be part of. Just like he gets inspired by the photographs he just wants to be in, he strives to create a photography others just want to be in.
Simple? Yes. Doable? Definitely. So, shall we give it a go?
Scott’s pictures from Poznań: On the Street…..Agata. Serene and elegant, Agata Bieleń is a talented Polish jewellery designer – here is a link to her website. Another street shot: Two girls and a blue bike (that’s my title) and the vintagey On the Street….Kasia.