La Mania’s London Tale

It was a flying visit for me but one which made me fly. On Thursday La Mania launched in London during a glamorous bash held at the Royal Academy of Arts. 

La Mania A/W collection is all about vibrant colors
Art was indeed on the menu, along with prosecco, pomegranate & elderflower cordial and mini doughnuts (it was Fat Thursday, a traditional Polish feast celebrating last Thursday before Lent). As for art – we were treated to the works of Marco Perego, an Italian-born, New York-based artist. It seems as though Marco has no awareness of his international fame, since during the evening he was keeping a very low profile and had to be called for three times, before he showed his face. He’s got no reasons to be hiding though, as his pieces are already gracing private collections of such fashionable names as Giorgio Armani and Dolce & Gabbana. 

Where fashion meets art: La Mania’s pink gown
posing against Marco Perego’s painting
Speaking of big names in fashion, La Mania enjoys one-of-a-kind blessing by the mighty Karl Lagerfeld. From the label’s fashionable launch in 2010, Mr Lagerfeld has been offering guidance and inspiration to Joanna Przetakiewicz, the creative force behind La Mania. I was hoping to see Karl at the event but apparently he had to attend something very important for Fendi. Like it couldn’t wait… Oh well, even without Lagerfeld it was a fabulous, glamorous and oh-so-chic-night!

La Mania’s signature performance – the unveiling of a model
and butterfly confetti
I wish La Mania a thrilling success in London! It has quite a few well-wishers, some of whom showed their faces at the launch – fashion critic Joanna Bojanczyk from Rzeczpospolita daily, Katarzyna Niezgoda from Deni Cler, model Anja Rubik, designer Robert Kupisz and even former Polish President Aleksander Kwasniewski, to name a few. Not to mention numerous representatives of the Polish business elite.
The exhibition Fairy Tale Mania, presenting La Mania Autumn/Winter 2012/2013 collection. is open to the public until the end of February at the Royal Opera Arcade Gallery, 5b Pall Mall, London SW1 (free entry). It represents Poland in the International Fashion Showcase project, organized by British Council and British Fashion Council as part of London Fashion Week. 

Color + glamour = La Mania 
If you’re in London, do see it. As Alex Butt wrote in British Grazia: Remember the name ‘La Mania’. You might need it in future.

For a review of the event in Polish, visit my friend’s blog GraBlondyn…


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